---
title: Inside Small Business Article 16-Dec-24 | Rayven
description: Discover the crucial differences between AI and Machine Learning, and how understanding these can help small businesses make informed investment decisions.
image: https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Website%20Images/2024/PR/Inside-small-business-PR-leader.jpg
---

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[![AGRIBUSINESS](https://no-cache.hubspot.com/cta/default/8302174/interactive-212411106062.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLIIyZzelDKt1Yoz%2B4dS1gT5BQj0p02wIfv7J6knjz7nVEVe4Br8GvcVEtPShmtvtnyUzDMOx3I%2Fuv42UaSIOwFjDaVUm6kHOLXMr7PZ6KWrx7omgsgOK8P2ZX2Z7Tyh4A6t4Y3gZD5XJqefGz3PJXFpdj1WT21F1%2BnD%2FljUXMcnBYuxLEbe1%2BlCWamBIufjUGCvLzTrJklHVg%3D%3D&webInteractiveContentId=212411106062&portalId=8302174)

[![CONSTRUCTION](https://no-cache.hubspot.com/cta/default/8302174/interactive-188704717191.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJTd43%2Ba0BthcARb9sfPwyt4xCqRzeiQupDBcGJxVeXJ3FOmhq9BA%2BG4yIw%2Fay0v6r9E0msA7aFuDkWt9jmTDPg7vXTCTW0ZTb1rsoFr%2F7wDyYqZ6oKXx7oadJwCQyEEarPUHwT%2FKCCMZxcMMFuMISHI21w37wwWfjEIgBA607Hzm1G8JBPL%2FBhQiQsBj9%2FrryNLJw4yV6VYA%3D%3D&webInteractiveContentId=188704717191&portalId=8302174)

[![EDUCATION](https://no-cache.hubspot.com/cta/default/8302174/interactive-212194125581.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLP8g3xKdSnJau3lZp8xnCBzBaBI%2FNlRx8AtjjQw%2Fv5DCouEuCqvoRhywscQ9RG%2BTxS1FGxqWqdVXBWe0xUU%2Fw35Icg9kkEEHvVy1MP%2FsciPvh69vSbKkWn7PonZ1GFPRawB2TtI41L6dXsbdesoOcnZR6cDjo2LJHoE%2BoRyOxoLgH4F7PldCTU6FAJ%2BGR4uKsQ45KIeyEHKn2WhtvVGIk%3D&webInteractiveContentId=212194125581&portalId=8302174)

[![ENERGY + UTILITIES](https://no-cache.hubspot.com/cta/default/8302174/interactive-185830583147.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKyDO5wFnRQIQT4G0Nk4x7%2FKGJuiSCvE5PrlfgIAGfu0PMavIYn2IGP2QFkJrsbBZXca1C4eWmVgQ8Bq1yHLWiplktYRX8Uo2KMhX9vhmkhADovZ7AOnSskldqKWYm%2BsVe2lHHUKViwffRyMq1uom7KlIxRfVZQP0YIOaQh7BvacEcu4jzruZ26CcHLxsNdeK7f16mmhoa4RdfvFAA%3D&webInteractiveContentId=185830583147&portalId=8302174)

[![ENGINEERING](https://no-cache.hubspot.com/cta/default/8302174/interactive-212252970116.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLIbb9JYWk6Y4A0Vl%2BAvSMwfTpdp6mZyhkn%2FBkQZw93NVSiWlozUTLW5RoJoMTCIoB153EjnWG8aORfUoHucpzZffCkihUp82W7SNBz6IrP7Y%2BPz2GgyuXKdtmdiyUSuwc5OEO50VJzZ%2FnPnULhAElNkpIzQ%2BGdkblndUqOI%2Bfl%2F1io0jDIxJI16ZbbzybRAUhwImznsuVMOjPPI9uf6BKVNsg%3D%3D&webInteractiveContentId=212252970116&portalId=8302174)

[![ENVIRONMENTAL SERVICES](https://no-cache.hubspot.com/cta/default/8302174/interactive-185830583197.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLpJ%2BSS32w%2B0msoND1gyeBM7RS0YNyA6zZlxHMHaxxhEqGns108eJtepJhXbs0PAw4JVqboSzYF0VvbamNB3RLy47vguFbrWr59A%2F5C3RhtDbwEhxFmfv6ZqGPnZX9ww%2BY7ACdTbkMqHkN%2B3N9HMT5ha7E28TOBE749x2VuaEpRoiDKrqnBlofjOvmS0podg7z2NRGzaU5AihRZIL51lD5NfIA%3D&webInteractiveContentId=185830583197&portalId=8302174)

[![FACILITY + SITE MANAGEMENT](https://no-cache.hubspot.com/cta/default/8302174/interactive-185830583348.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLm9T6WlWzMFFFTM4KyvVMGlv2E2husyLfIiWgBglmgDbI6yedScxsBJ%2BlWJ0AezJLJxDX5k7uryvAl9e9E4zBSLyXgindqqt%2FQOQQuuUGFFApGxQjjSYL0XSZZudG3iIH3DZE81B%2FfA7SK3P4iDuosQ46flNUYPnzEqotUnfluDEIRvmyaOS4XXHLKLJeP7Nf%2FVvx2BVM%2Fj597q2Wby9E%3D&webInteractiveContentId=185830583348&portalId=8302174)

[![FINANCIAL SERVICES](https://no-cache.hubspot.com/cta/default/8302174/interactive-212048335709.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJ2rgQ0ujCmxypaPc55w%2BWcmfl%2FuXRrqEgtl53rHe4BT1A2VYI4xRTSK33Kt0E2QTo4tnholPfxxPel%2B8RO%2BUyJW%2FOJM5t3QIzq4YYIgumf%2BjZ2%2FUrjQngdw8QxfwrJkpsB5Cs%2FjYCbr23HY5reL24KmDiYhif9Ik9eHoZW6yEoe1nqgHOlKFdE4evNDr18%2Fy7eLDuuObOBBkGwEYJ2IA%3D%3D&webInteractiveContentId=212048335709&portalId=8302174)

[![GOVERNMENT + PUBLIC SECTOR](https://no-cache.hubspot.com/cta/default/8302174/interactive-212198824049.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLuWbHhXB3Z7%2F9aADGCJpEqF0QrWrom8GqPyfvhG9fZuPV0Mx8oTwVaJTX67wsJn9o4LngaPIbpl2ms8d6j1oBgAYal2voqG7Ov1UUTEG1s7%2F0rWSSkiEGMxHzPCmHBcNF%2FDntbNH0YcpsiE3h49SZE5ttRubJW5LSayAJ5toJJ2i11S%2B48diviFLc6UPgR4abFEJI%2BZ1XBYroyLg5syiGOoTDb%2FJwnMn345VkdXepAKw%3D%3D&webInteractiveContentId=212198824049&portalId=8302174)

[![HEALTHCARE](https://no-cache.hubspot.com/cta/default/8302174/interactive-212252970021.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJgTOukkyxQMeutPi57nnThhGjomqY4wsTOo7RwwvjSKLN7sB2Hz0BHcgxkwarSGpIieTpFj7J1C9cSohxsll8YFckkXwQPN%2FZgTjBz4uOnQoJjCGwDB1uDBCrqkakHLYURAhqSE2w3FCDDoLrfyxe8nefNQwOmFJRI2SiJOg1uTTZLzLTS7ekQZqcP9II4QXbzeHr3L7dg8gccPJoE6aOl&webInteractiveContentId=212252970021&portalId=8302174)

[![HOSPITALITY](https://no-cache.hubspot.com/cta/default/8302174/interactive-212252992323.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLL%2F6PoZDXNeFiU8TQ6kARaQLil6IoOkiwAruTMN14u27sX6fsRN%2F3%2Bi9fEJZIaYQi0K9sdbld7EnUMdon%2FlI2o5NU66RnsM3wanPBs48C%2F73SEQTwQV8picoJ4h4OMB5NTz0Cs5f0M4k5RegHn9IOsRwXs15kZ355wKLhxRxJ98At6vlzKK3rJMQ4NqcFvkgR9PoMCu5Xm1h9xCEhW0b6Qk4A%3D%3D&webInteractiveContentId=212252992323&portalId=8302174)

[![INFRASTRUCTURE](https://no-cache.hubspot.com/cta/default/8302174/interactive-209889313868.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKqEOAy6uXMY%2FEs0uGtWNpWKlrHoypLuyN7m7BKFD1IJzMrFCoCAQ6VXqDKkY%2B1ZFfl%2BfyGl%2FFUigdKWsu%2FwIN%2ByFLhwxT7xtvv3jglwSiVYg0HA09LJL3cAcgYByYh3iBrmw7HjHyQ3V%2Bo8WPhLy2NpZ4h3Vap2j9656cD%2FQqP59%2FjecMP6jFOUKKa12ukT9nOLOpiW4UciYVP0qGoTGivrNFNsK8%3D&webInteractiveContentId=209889313868&portalId=8302174)

[![INSURANCE](https://no-cache.hubspot.com/cta/default/8302174/interactive-212252992321.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLIT6Mhu3gk58NiP04XDKfcX%2BzgV6NHEdQ2Rr9csm96gS%2FQP6I6C%2BmCbPR164bt2M9JOn4R7%2FwEPcLhA4%2BXO%2FGieJW%2F6qD0wYAaMm0lRpr0VDU60x3vScvn0zzLPZzF5Coj3VWmXLk0vfmdIz1AH2o9ICtknQiJyevdylhXaB5DTwgoqVzWfCmV7A4wVCUVv5h6vr2wE9uXjLWgdjP6bVKQ%3D&webInteractiveContentId=212252992321&portalId=8302174)

[![MANUFACTURING](https://no-cache.hubspot.com/cta/default/8302174/interactive-185830583392.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLmhVqtAyZ1tEiKOxKhFec%2BxAgSE26lTgH6JDP0LG8gGsFCqXZuU4NjE0L0y0%2F2iI%2F3jyASd8QRUzo8nt%2BBg9ul%2F8QqCZCjns3tIjOQJ%2Bbz%2FXiN0pamdVUj3ZNP6RHH0kNrGxaEweOj8tNel7an17Gf3HgCswCYJFg9Aqz0SlNqTTbrOj52wv7SjsCTUGnNXnZS8bDRwx729hE%3D&webInteractiveContentId=185830583392&portalId=8302174)

[![MINING + QUARRYING](https://no-cache.hubspot.com/cta/default/8302174/interactive-185830583441.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKx4NAubL0MtM0bNST7n5ha7wZr9anPSM5LK7TQ2A4wETjCAZGMsk1IR20gxuZIgG6Yd%2FaxzGkPKVpiOKLiUhkNdp70WUXr%2FMb0WYWam6lm%2Fkn8t0Oih7twC%2FEisBL%2F%2Fq2nQ1k4WdMQADVWGaDAq7AjPAQXnui5lfoMmi4z6nBEU%2B9yd%2BSTHe%2BaEPGBRKflMuzUzA%3D%3D&webInteractiveContentId=185830583441&portalId=8302174)

[![<p>OIL + GAS</p>](https://no-cache.hubspot.com/cta/default/8302174/interactive-212411106068.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLSgGbfB7UZxFE5kWWzwlY6CfTVADRdhuEya4ms6OlbCvuTwZUgcmTQ6HkDRON3eCyjQi09W%2FF3ofR2wNVf8HLmrLgxcBomAa7jEZrae4kSQ1zdOEKM9FSZo3U8Kj6c17DapZoq4u%2BnStak88Eny1ftEBnYZtOVRq52wd%2B%2FfMwwoBjNUtYE8v8HJ49ZKIldrqy2&webInteractiveContentId=212411106068&portalId=8302174)

[![SUPPLY CHAIN&nbsp;+ LOGISTICS](https://no-cache.hubspot.com/cta/default/8302174/interactive-185825394810.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKIy3XU52cm0yacq7ytw4%2B3IXSgwgFwaObKJzLtezf0jHOw32O45uibWrM96O1FkgCTTXQ67bTA2C%2BTqGTj5j3BiWLcpt0n1dpJS2u0f64OKPWxLWlkFa4TvjTHuc7MqHYIcDVL14U0H8aFtZ9w1sIvb6yQOx39uZo6FMaNTPOLXl1tKUTGka%2BWEeGcP95pE7VBYIYfx4VTsw%3D%3D&webInteractiveContentId=185825394810&portalId=8302174)

[![REAL ESTATE + PROPERTY](https://no-cache.hubspot.com/cta/default/8302174/interactive-212252923295.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLrrlGO9S59RaukACY7XKYsxIZN3i9fA2n5elzAonyXQw99KHdMHf%2FZlsWbkVwAhnheXO06bO83kVr%2FJyHGXHLZg9HS1rGX6i6w2lP0m1kNkG76S0lwQEyM%2Ft5YIYXPFTXM%2FzLXz%2F5jYC9chVzbJKDcnVCpeZT6rfTObincK%2BFUt9uBMT6aL9Lk37syLGPIawq%2FrcNWdKESxUTvNyOwBK1LZklJvRA%3D&webInteractiveContentId=212252923295&portalId=8302174)

[![RETAIL](https://no-cache.hubspot.com/cta/default/8302174/interactive-212198816260.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJ1FRWovk8l3nUWspwsy5zO1R9GDXRKpd4kzgPB2Q1SA3g2OMXHlbn3VQ8qUo35KLxw5SZ9NHVCQLdCsjmaKQ6gXfn5zOOj85b3JR0NdLXMOQpvYjTTz2PYVbfAmcwBEbc0Q1H8FgZhpC4FdGX33k%2FQMKuuZEW%2FAJknEgrFPkRyBhxFibev61yUS9pSzYe5djbhK9ECeQjEYppWweFep5zWqc1JRdWgXsQ%3D&webInteractiveContentId=212198816260&portalId=8302174)

[![SMART COMMUNITIES](https://no-cache.hubspot.com/cta/default/8302174/interactive-185825394774.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLK5bcBtcrgyI9DMnZUR6EsaNsXKi8FyxbkTg8wtR72hkbl0wNOlckFHNVn45KOADSxLS6pdMqM%2FAFUnD835v3k%2BJP%2B8G28tiI%2BWNE9gx6skncukfyiEKGzcALT0RkuJbG2L5DkEStC307%2BUIbvDnnjB7rbOWR7WtleWgC7yomMvzMjLqdw%2BRUFZ3LW7mURJU5h0Y6%2B%2Bot1c6pPhH0BCITYm0qbFDkw%3D&webInteractiveContentId=185825394774&portalId=8302174)

[![SUPPLY CHAIN&nbsp;+ LOGISTICS](https://no-cache.hubspot.com/cta/default/8302174/interactive-185825394810.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKIy3XU52cm0yacq7ytw4%2B3IXSgwgFwaObKJzLtezf0jHOw32O45uibWrM96O1FkgCTTXQ67bTA2C%2BTqGTj5j3BiWLcpt0n1dpJS2u0f64OKPWxLWlkFa4TvjTHuc7MqHYIcDVL14U0H8aFtZ9w1sIvb6yQOx39uZo6FMaNTPOLXl1tKUTGka%2BWEeGcP95pE7VBYIYfx4VTsw%3D%3D&webInteractiveContentId=185825394810&portalId=8302174)

[![WATER + WASTEWATER](https://no-cache.hubspot.com/cta/default/8302174/interactive-210017685433.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLK1Cl%2Fpyk%2Fkn%2FROsLubKonrawjxyoboKk43wi1jG2QdbXRHV3CB5o16FJi1F2av7Xtsx089oirOBsgi1zN%2Bo%2BZ1t0J4Ar85DrGzODpV%2F70iX7Yg0aMNT%2BBzjNMR3R7yW0dIDL3AjZhao1KDAcldV7GQxEWfU76e2L7VGAaVYoNfWwgry%2FpMX%2BnKO9SckAmy%2F7ByXbZtq1z0pzFDRAM%3D&webInteractiveContentId=210017685433&portalId=8302174)

[![Rayven is flexible. Our technology's built for industry + its many use cases.](https://no-cache.hubspot.com/cta/default/8302174/interactive-183790018105.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLK4Xtq4DRSESCV%2BnpUm2OyUZBeFGc4w%2B4SAPtbtXW3P1PZqCWS%2FBMUee%2B0cca%2FuImdEAzDBd9xijwfe5aW%2BhqUyNizvilZWno87onv7ZpvlyXprythdmCJkVUsZ08mXJqilIkltG1kkcUizD2uDYdaIwyt6N1%2FIrYOG3a1P03WPRA%3D%3D&webInteractiveContentId=183790018105&portalId=8302174)

[![Unite Ops data, deliver real-time intelligence + get custom apps with AI capabilities.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185785618741.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKLE8d5jdJCNEAwEB4dEvKaQWYdyOpPmzj%2Bwm3mPHRHid5EekuzLuyuCmOVnL8iMyzXgZhYAYikpa%2FEoa8m4hsyC8kXlYm2qbGpkqQShUHVI%2BecSQ5tlzEIqPuOeovM829SjtSS1AaOpLUx%2FSDfsCsBCHoDC1f6kWmzE67jgJMt%2BWomVxfibeUwaS5kZg%3D%3D&webInteractiveContentId=185785618741&portalId=8302174)

[![Get custom operational systems + data solutions without the IT headache.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185786401415.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJ%2Bo7%2FEWWu2EbNHBZ3dd%2B%2FlMvPsshsYy328FlMrLCpVqve2Ea2hGhCHfzNBs%2Bj4gLUEAlYpUs8yH3wsmoe%2FqJgzlYzUpkZ38nDWtgXMQrHQN9vj5zoj7fwZily7613ylwEr4NjDCnGVVGgafGj3mLu4b8Q1Io6tc%2FCGu6yk&webInteractiveContentId=185786401415&portalId=8302174)

[![Reduce manual work, spot issues earlier + add real-time intelligence, anywhere.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185785618782.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKnhwqBeSE1CqjqUDCjLJjbpNtabnGurmDi0zlMB0wafxHgbkS6XewswSvn8NFMhfRZQqzNiicdGcKDN29XT1m8%2FDDDxFy0ZEPDt60Sdm6X2JdMn7WHyF%2FAS5rX0TEHL5ZnFbSNZ97rdoDFWsmN6v9FYdM4KsmkZ%2Bm6TN8BJq%2BQF7TE3b6WXH9TZw%3D%3D&webInteractiveContentId=185785618782&portalId=8302174)

[![Ingest, transform + orchestrate real-time data pipelines, dashboards, apps - anything!](https://no-cache.hubspot.com/cta/default/8302174/interactive-194116561808.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLIKcb1ffAwc5Uv1%2FHciPRMpH2nd1WnWYsFMUJjQg8pauLjV3LfYcyo8GAtAXZPT3amPuY9duKVB9eW5kUcjUWuID3QQi5s0F2w2P6imExWRT6ErUyYYwhygL%2FwMzz5klIx1e%2Be8fe3hrGbZY0JCrxNv9%2Byp29o43n6uvvHpdXhXFs%2BnTK0xF1yjlBVa0A%2BbQkRGstcbgw%3D%3D&webInteractiveContentId=194116561808&portalId=8302174)

[![Improve real-time transparency, decision-making + empower your people to improve.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185785618812.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLBG3Va8rcXDGzU2rIiHWRIKkZYl%2FuPpeYn%2BNeJSyqmUUlyrex6ioXmriX8TWR3r51jk33hthVrZV8BKidhwmJ8IOu16rO7guhue%2FkH3kXbm3f%2BfYcMoyhNkW%2FNS%2Bj8x1uk4%2FDFSyPtvCKvKblidwBirVarmot0%2B4fXKUygjnuYvWIXCf68idowEw%3D%3D&webInteractiveContentId=185785618812&portalId=8302174)

Overview

[ Services Overview           ](https://www.rayven.io/services)

[ Enterprise Services ](https://www.rayven.io/services/enterprise-application-development)

Set Engagements

[ Agentic AI ](https://www.rayven.io/services/agentic-ai)

[ AI for Accountancy ](https://www.rayven.io/services/ai-accounting-engagement)

[ AI for Financial Services ](https://www.rayven.io/services/ai-financial-services-engagement)

[ AI for Government + Agencies ](https://www.rayven.io/services/ai-government-engagement)

[ Asset Management ](https://www.rayven.io/services/asset-management-engagement)

[ Custom Software for Industrial Services ](https://www.rayven.io/custom-software-industrial-services-engagement)

[ Execution Gap ](https://www.rayven.io/services/execution-gap)

[ Industrial IIoT ](https://www.rayven.io/services/industrial-iiot)

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

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Library

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Our Company

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[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[![See where Rayven's been in the media recently.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046770.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJHH0xml6Q%2FX%2BuSNaFoOacAtt69LxgmTyRwXIkIn8W3BTBr4XOeB8ogQN85dtboKAIyHu2iJMT5wv8HdTegblNZpTFbcBs4vjyehW9dI%2FcmbZWlwjNyPaGXvRUiMHX5t6bwgw7rkiEWicn%2FOZzenhrTmttgFiQV2vdLeEYb3wvwoD36uZeldNFcWeRYTukkPQ%3D%3D&webInteractiveContentId=185823046770&portalId=8302174)

[![Rayven-logo](https://www.rayven.io/hubfs/Picture1.png) ](https://www.rayven.io/)

[![Rayven-logo](https://www.rayven.io/hubfs/Picture1.png) ](https://www.rayven.io/)

**

[ Partner with Rayven ](https://www.rayven.io/partners)

 Solutions

**

[![CustomAI](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Solution%20Logos/CustomAI.png)

**Custom AI + Agents**

Train and deploy AI trained on your files, systems + data.

](https://www.rayven.io/solutions/custom-ai-solutions)

**

[![Pixel](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Pixel.png)

    Rayven MCP

](https://www.rayven.io/solutions/custom-ai-solutions/rayven-mcp)

[![Pixel](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Pixel.png)

    AI Data Fabric

](https://www.rayven.io/solutions/custom-ai-solutions/ai-data-fabric)

[![Pixel](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Pixel.png)

    AI Agents

](https://www.rayven.io/solutions/custom-ai-solutions/agentic-ai)

[![Pixel](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Pixel.png)

    Private LLM

](https://www.rayven.io/solutions/custom-ai-solutions/private-llm)

[![4-Build-Solution-orange-bev](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Solution%20Logos/4-Build-Solution-orange-bev.png)

**Custom Applications**

We build tools, apps + software over the top of your existing stack.

](https://www.rayven.io/solutions/custom-software)

**

[![Pixel](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Pixel.png)

Field Applications

](https://www.rayven.io/solutions/data-collection-software)

[![2-Unify-Solution-Orange-bev](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Solution%20Logos/2-Unify-Solution-Orange-bev.png)

**Integrations**

Integrate and move data across all your systems, assets + files.

](https://www.rayven.io/solutions/data-integration-platform)

**

[![Data-Platform](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Solution%20Logos/Data-Platform.png)

**Unified Data Platforms**

Complete platforms, pipelines, hybrid storage + real-time orchestration.

](https://www.rayven.io/solutions/unified-data-platform)

**

[![3-Act-Solution-Orange-bev](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Solution%20Logos/3-Act-Solution-Orange-bev.png)

**Automations**

Design and run real-time automation across systems, data + workflows.

](https://www.rayven.io/solutions/automation-software)

**

[![5-Context-Solution-Orange-bev](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Solution%20Logos/5-Context-Solution-Orange-bev.png)

**IoT Solutions**

IoT platform for building custom IoT solutions that work with any device.

](https://www.rayven.io/iot-platform)

**

[![We deliver custom solutions that fit your business and industry better, fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-183790017847.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLL5wh%2BEYx2K4gr9dmJu9iEkkGyvkL0EQ%2FWk7l6z%2BTfPgI%2FlZriGWRjDIuDG3M8ijTevDSl9qLEc%2BoOLCTtwYwj185p8NX8Z0VgRpqqKuBc1xi7p2gt4OCRvxr1Yv%2BY7X1%2BPNg%3D%3D&webInteractiveContentId=183790017847&portalId=8302174)

[ Platform ](https://www.rayven.io/platform)

**

[![Rayven-fav-icon](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Logos/Rayven-fav-icon.svg)

**Platform Overview**

A unified platform to integrate, automate, and build custom AI + apps.

](https://www.rayven.io/platform)

**

[![integration-layer](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/integration-layer.svg)

**Integration Layer**

Connects IT, OT, SaaS, IoT, APIs, files + more into one pipeline.

](https://www.rayven.io/platform/integration)

**

[![integration-file-uploads](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/integration-file-uploads.svg)

File Uploads

](https://www.rayven.io/platform/integration/file-uploads)

[![integration-ai-connectors](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/integration-ai-connectors.svg)

AI Connectors

](https://www.rayven.io/platform/integration/ai-connectors)

[![integration-it-ot-connectors](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/integration-it-ot-connectors.svg)

IT / OT Connectors

](https://www.rayven.io/platform/integration/prebuilt-connectors)

[![integration-custom-integrations](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/integration-custom-integrations.svg)

Custom Integrations

](https://www.rayven.io/platform/integration/custom-integrations)

[![integration-api-endpoints](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/integration-api-endpoints.svg)

API Endpoints

](https://www.rayven.io/platform/integration/api-endpoints)

[![integration-iot-devices-protocols](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/integration-iot-devices-protocols.svg)

IoT Devices + Protocols

](https://www.rayven.io/platform/integration/iot-devices-protocols)

[![integration-forms-manual-input](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/integration-forms-manual-input.svg)

Forms + Manual Input

](https://www.rayven.io/platform/integration/forms-manual-input)

[![integration-streaming-data](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/integration-streaming-data.svg)

Streaming Data

](https://www.rayven.io/platform/integration/streaming-data-connectors)

[![data-layer](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/data-layer.svg)

**Data Layer**

Transforms + contextualises your data into an AI-ready source of truth.

](https://www.rayven.io/platform/data)

**

[![data-real-time-data-processing](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/data-real-time-data-processing.svg)

Real-Time Data Processing

](https://www.rayven.io/platform/data/real-time-data-processing)

[![data-unified-data-tables](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/data-unified-data-tables.svg)

Unified Data Tables

](https://www.rayven.io/platform/data/unified-data-tables)

[![data-data-management](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/data-data-management.svg)

Data Management

](https://www.rayven.io/platform/data/data-management)

[![data-data-transformation](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/data-data-transformation.svg)

Data Transformation

](https://www.rayven.io/platform/data/data-transformation)

[![data-file-parsing](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/data-file-parsing.svg)

File Parsing

](https://www.rayven.io/platform/data/file-parsing)

[![data-calculation-aggregation](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/data-calculation-aggregation.svg)

Calculation + Aggregation

](https://www.rayven.io/platform/data/calculation-aggregation)

[![data-ai-models-training](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/data-ai-models-training.svg)

AI Models + Training

](https://www.rayven.io/platform/data/ai-models-training)

[![data-data-storage](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/data-data-storage.svg)

Data Storage

](https://www.rayven.io/platform/data/sql-cassandra-storage)

[![execution-layer](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/execution-layer.svg)

**Execution Layer**

Automate workflows, trigger actions using real-time data + AI.

](https://www.rayven.io/platform/execution)

**

[![execution-workflows-triggers](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/execution-workflows-triggers.svg)

Workflows + Triggers

](https://www.rayven.io/platform/execution/workflows-triggers)

[![execution-control-automation](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/execution-control-automation.svg)

Control + Automation

](https://www.rayven.io/platform/execution/control-automation)

[![execution-predictive-ai-machine-learning](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/execution-predictive-ai-machine-learning.svg)

Predictive AI / ML

](https://www.rayven.io/platform/execution/predictive-ai-machine-learning)

[![execution-gen-ai-ai-agents](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/execution-gen-ai-ai-agents.svg)

Gen AI + AI Agents

](https://www.rayven.io/platform/execution/gen-ai-agents)

[![execution-approvals-exceptions](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/execution-approvals-exceptions.svg)

Approvals + Exceptions

](https://www.rayven.io/platform/execution/approvals-exceptions)

[![rayven-mcp-icon](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/rayven-mcp-icon.svg)

Rayven MCP

](https://www.rayven.io/platform/execution/rayven-mcp)

[![presentation-layer](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/presentation-layer.svg)

**Presentation / UI Layer**

Turns your data into real-time dashboards, reports + custom UIs.

](https://www.rayven.io/platform/presentation)

**

[![presentation-dashboards-visualizations](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/presentation-dashboards-visualizations.svg)

Dashboards + Visualizations

](https://www.rayven.io/platform/presentation/dashboards-visualizations)

[![presentation-widgets-ui-components](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/presentation-widgets-ui-components.svg)

Widgets + UI Components

](https://www.rayven.io/platform/presentation/widgets-ui-components)

[![presentation-notifications-alerts](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/presentation-notifications-alerts.svg)

Notifications + Alerts

](https://www.rayven.io/platform/presentation/notifications-alerts)

[![presentation-dynamic-reports](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/presentation-dynamic-reports.svg)

Dynamic Reports

](https://www.rayven.io/platform/presentation/dynamic-reports)

[![presentation-custom-form-builder](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/presentation-custom-form-builder.svg)

Custom Form Builder

](https://www.rayven.io/platform/presentation/custom-form-builder)

[![presentation-screen-flows-hierarchies](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/presentation-screen-flows-hierarchies.svg)

Screen Flows + Hierarchies

](https://www.rayven.io/platform/presentation/screen-flows-hierarchies)

[![presentation-html-javascript](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/presentation-html-javascript.svg)

HTML + JavaScript

](https://www.rayven.io/platform/presentation/html-javascript)

[![presentation-qr-code-generator](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/presentation-qr-code-generator.svg)

QR Code Generator

](https://www.rayven.io/platform/presentation/qr-code-generator)

[![presentation-conversational-analytics](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/presentation-conversational-analytics.svg)

Conversational Analytics

](https://www.rayven.io/platform/presentation/conversational-analytics)

[![security-layer](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/security-layer.svg)

**Security, Governance + Hosting**

Protects the platform with access control, encryption + audit logging.

](https://www.rayven.io/platform/security)

**

[![security-hosting-management](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/security-hosting-management.svg)

Hosting + Management

](https://www.rayven.io/platform/security/hosting-management)

[![security-white-labelling](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/security-white-labelling.svg)

White Labelling

](https://www.rayven.io/platform/security/white-labelling)

[![security-deployment-architecture](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/security-deployment-architecture.svg)

Deployment + Architecture

](https://www.rayven.io/platform/security/deployment-architecture)

[![security-users-roles-access](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/security-users-roles-access.svg)

Users, Roles + Access

](https://www.rayven.io/platform/security/users-roles-access)

[![security-usage-metrics](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/security-usage-metrics.svg)

Usage + Metrics

](https://www.rayven.io/platform/security/usage-metrics)

[![security-enterprise-security](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/security-enterprise-security.svg)

Enterprise Security

](https://www.rayven.io/platform/security/enterprise-security)

[![security-governance-controls](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/security-governance-controls.svg)

Governance + Controls

](https://www.rayven.io/platform/security/governance-controls)

[![security-audit-trails-logs](https://www.rayven.io/hubfs/000%20-%20Rayven/Rayven%20Brand%20Assets/Rayven%20Icons/001%20-%20Rayven%20Icons%20Platform/security-audit-trails-logs.svg)

Audit Trails + Logs

](https://www.rayven.io/platform/security/audit-trails-logs)

[![We deliver custom solutions that fit your business and industry better, fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-183790017847.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLL5wh%2BEYx2K4gr9dmJu9iEkkGyvkL0EQ%2FWk7l6z%2BTfPgI%2FlZriGWRjDIuDG3M8ijTevDSl9qLEc%2BoOLCTtwYwj185p8NX8Z0VgRpqqKuBc1xi7p2gt4OCRvxr1Yv%2BY7X1%2BPNg%3D%3D&webInteractiveContentId=183790017847&portalId=8302174)

[ Industries + Roles ](https://www.rayven.io/industries-and-roles)

**

### Sectors

[ Accountancy ](https://www.rayven.io/industries-and-roles/accounting-ai-automation-custom-software)

**

[![ACCOUNTANCY&nbsp;SERVICES](https://no-cache.hubspot.com/cta/default/8302174/interactive-212189506726.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKGw7K4oqsNPXvl%2BrRlyo4YYqUBfBJki0mKc0mhNtK9LBdIchWlpsC5ekLY9YJq6PV99VwVJhEhy1JGzgrdVY7TcQbFRBI9XbDduuc4lTpEYxocfceBi76oQW1uQ5QWd17sJuhlUre0IvNGPuFD0CCYvWO9HV8UoNSTlCnuN7ILyz2qC12lUp%2Bwas25C8CpsYTlnhs9PP%2FXj%2FmIQkH8cg%3D%3D&webInteractiveContentId=212189506726&portalId=8302174)

[ Agribusiness ](https://www.rayven.io/industries-and-roles/agribusiness-software)

**

[![AGRIBUSINESS](https://no-cache.hubspot.com/cta/default/8302174/interactive-212411106062.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLIIyZzelDKt1Yoz%2B4dS1gT5BQj0p02wIfv7J6knjz7nVEVe4Br8GvcVEtPShmtvtnyUzDMOx3I%2Fuv42UaSIOwFjDaVUm6kHOLXMr7PZ6KWrx7omgsgOK8P2ZX2Z7Tyh4A6t4Y3gZD5XJqefGz3PJXFpdj1WT21F1%2BnD%2FljUXMcnBYuxLEbe1%2BlCWamBIufjUGCvLzTrJklHVg%3D%3D&webInteractiveContentId=212411106062&portalId=8302174)

[ Construction ](https://www.rayven.io/industries-and-roles/construction-software)

**

[![CONSTRUCTION](https://no-cache.hubspot.com/cta/default/8302174/interactive-188704717191.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJTd43%2Ba0BthcARb9sfPwyt4xCqRzeiQupDBcGJxVeXJ3FOmhq9BA%2BG4yIw%2Fay0v6r9E0msA7aFuDkWt9jmTDPg7vXTCTW0ZTb1rsoFr%2F7wDyYqZ6oKXx7oadJwCQyEEarPUHwT%2FKCCMZxcMMFuMISHI21w37wwWfjEIgBA607Hzm1G8JBPL%2FBhQiQsBj9%2FrryNLJw4yV6VYA%3D%3D&webInteractiveContentId=188704717191&portalId=8302174)

[ Education ](https://www.rayven.io/industries-and-roles/custom-education-software-ai)

**

[![EDUCATION](https://no-cache.hubspot.com/cta/default/8302174/interactive-212194125581.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLP8g3xKdSnJau3lZp8xnCBzBaBI%2FNlRx8AtjjQw%2Fv5DCouEuCqvoRhywscQ9RG%2BTxS1FGxqWqdVXBWe0xUU%2Fw35Icg9kkEEHvVy1MP%2FsciPvh69vSbKkWn7PonZ1GFPRawB2TtI41L6dXsbdesoOcnZR6cDjo2LJHoE%2BoRyOxoLgH4F7PldCTU6FAJ%2BGR4uKsQ45KIeyEHKn2WhtvVGIk%3D&webInteractiveContentId=212194125581&portalId=8302174)

[ Energy + Utilities ](https://www.rayven.io/industries-and-roles/energy-utilities-software)

**

[![ENERGY + UTILITIES](https://no-cache.hubspot.com/cta/default/8302174/interactive-185830583147.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKyDO5wFnRQIQT4G0Nk4x7%2FKGJuiSCvE5PrlfgIAGfu0PMavIYn2IGP2QFkJrsbBZXca1C4eWmVgQ8Bq1yHLWiplktYRX8Uo2KMhX9vhmkhADovZ7AOnSskldqKWYm%2BsVe2lHHUKViwffRyMq1uom7KlIxRfVZQP0YIOaQh7BvacEcu4jzruZ26CcHLxsNdeK7f16mmhoa4RdfvFAA%3D&webInteractiveContentId=185830583147&portalId=8302174)

[ Engineering ](https://www.rayven.io/industries-and-roles/custom-engineering-software-ai)

**

[![ENGINEERING](https://no-cache.hubspot.com/cta/default/8302174/interactive-212252970116.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLIbb9JYWk6Y4A0Vl%2BAvSMwfTpdp6mZyhkn%2FBkQZw93NVSiWlozUTLW5RoJoMTCIoB153EjnWG8aORfUoHucpzZffCkihUp82W7SNBz6IrP7Y%2BPz2GgyuXKdtmdiyUSuwc5OEO50VJzZ%2FnPnULhAElNkpIzQ%2BGdkblndUqOI%2Bfl%2F1io0jDIxJI16ZbbzybRAUhwImznsuVMOjPPI9uf6BKVNsg%3D%3D&webInteractiveContentId=212252970116&portalId=8302174)

[ Environmental Services ](https://www.rayven.io/industries-and-roles/environmental-services-software)

**

[![ENVIRONMENTAL SERVICES](https://no-cache.hubspot.com/cta/default/8302174/interactive-185830583197.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLpJ%2BSS32w%2B0msoND1gyeBM7RS0YNyA6zZlxHMHaxxhEqGns108eJtepJhXbs0PAw4JVqboSzYF0VvbamNB3RLy47vguFbrWr59A%2F5C3RhtDbwEhxFmfv6ZqGPnZX9ww%2BY7ACdTbkMqHkN%2B3N9HMT5ha7E28TOBE749x2VuaEpRoiDKrqnBlofjOvmS0podg7z2NRGzaU5AihRZIL51lD5NfIA%3D&webInteractiveContentId=185830583197&portalId=8302174)

[ Facility + Site Management                  ](https://www.rayven.io/industries-and-roles/facility-management-software)

**

[![FACILITY + SITE&nbsp;MANAGEMENT](https://no-cache.hubspot.com/cta/default/8302174/interactive-185830583348.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLm9T6WlWzMFFFTM4KyvVMGlv2E2husyLfIiWgBglmgDbI6yedScxsBJ%2BlWJ0AezJLJxDX5k7uryvAl9e9E4zBSLyXgindqqt%2FQOQQuuUGFFApGxQjjSYL0XSZZudG3iIH3DZE81B%2FfA7SK3P4iDuosQ46flNUYPnzEqotUnfluDEIRvmyaOS4XXHLKLJeP7Nf%2FVvx2BVM%2Fj597q2Wby9E%3D&webInteractiveContentId=185830583348&portalId=8302174)

[ Financial Services ](https://www.rayven.io/industries-and-roles/financial-services-software)

**

[![FINANCIAL SERVICES](https://no-cache.hubspot.com/cta/default/8302174/interactive-212048335709.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJ2rgQ0ujCmxypaPc55w%2BWcmfl%2FuXRrqEgtl53rHe4BT1A2VYI4xRTSK33Kt0E2QTo4tnholPfxxPel%2B8RO%2BUyJW%2FOJM5t3QIzq4YYIgumf%2BjZ2%2FUrjQngdw8QxfwrJkpsB5Cs%2FjYCbr23HY5reL24KmDiYhif9Ik9eHoZW6yEoe1nqgHOlKFdE4evNDr18%2Fy7eLDuuObOBBkGwEYJ2IA%3D%3D&webInteractiveContentId=212048335709&portalId=8302174)

[ Government + Public Sector ](https://www.rayven.io/industries-and-roles/ai-for-government-services-software-solutions)

**

[![GOVERNMENT + PUBLIC SECTOR](https://no-cache.hubspot.com/cta/default/8302174/interactive-212198824049.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLuWbHhXB3Z7%2F9aADGCJpEqF0QrWrom8GqPyfvhG9fZuPV0Mx8oTwVaJTX67wsJn9o4LngaPIbpl2ms8d6j1oBgAYal2voqG7Ov1UUTEG1s7%2F0rWSSkiEGMxHzPCmHBcNF%2FDntbNH0YcpsiE3h49SZE5ttRubJW5LSayAJ5toJJ2i11S%2B48diviFLc6UPgR4abFEJI%2BZ1XBYroyLg5syiGOoTDb%2FJwnMn345VkdXepAKw%3D%3D&webInteractiveContentId=212198824049&portalId=8302174)

[ Healthcare ](https://www.rayven.io/industries-and-roles/custom-software-ai-healthcare)

**

[![HEALTHCARE](https://no-cache.hubspot.com/cta/default/8302174/interactive-212252970021.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJgTOukkyxQMeutPi57nnThhGjomqY4wsTOo7RwwvjSKLN7sB2Hz0BHcgxkwarSGpIieTpFj7J1C9cSohxsll8YFckkXwQPN%2FZgTjBz4uOnQoJjCGwDB1uDBCrqkakHLYURAhqSE2w3FCDDoLrfyxe8nefNQwOmFJRI2SiJOg1uTTZLzLTS7ekQZqcP9II4QXbzeHr3L7dg8gccPJoE6aOl&webInteractiveContentId=212252970021&portalId=8302174)

[ Hospitality ](https://www.rayven.io/industries-and-roles/custom-hospitality-software-ai)

**

[![HOSPITALITY](https://no-cache.hubspot.com/cta/default/8302174/interactive-212252992323.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLL%2F6PoZDXNeFiU8TQ6kARaQLil6IoOkiwAruTMN14u27sX6fsRN%2F3%2Bi9fEJZIaYQi0K9sdbld7EnUMdon%2FlI2o5NU66RnsM3wanPBs48C%2F73SEQTwQV8picoJ4h4OMB5NTz0Cs5f0M4k5RegHn9IOsRwXs15kZ355wKLhxRxJ98At6vlzKK3rJMQ4NqcFvkgR9PoMCu5Xm1h9xCEhW0b6Qk4A%3D%3D&webInteractiveContentId=212252992323&portalId=8302174)

[ Infrastructure Management ](https://www.rayven.io/industries-and-roles/infrastructure-management-software)

**

[![INFRASTRUCTURE](https://no-cache.hubspot.com/cta/default/8302174/interactive-209889313868.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKqEOAy6uXMY%2FEs0uGtWNpWKlrHoypLuyN7m7BKFD1IJzMrFCoCAQ6VXqDKkY%2B1ZFfl%2BfyGl%2FFUigdKWsu%2FwIN%2ByFLhwxT7xtvv3jglwSiVYg0HA09LJL3cAcgYByYh3iBrmw7HjHyQ3V%2Bo8WPhLy2NpZ4h3Vap2j9656cD%2FQqP59%2FjecMP6jFOUKKa12ukT9nOLOpiW4UciYVP0qGoTGivrNFNsK8%3D&webInteractiveContentId=209889313868&portalId=8302174)

[ Insurance ](https://www.rayven.io/industries-and-roles/custom-insurance-software-ai)

**

[![INSURANCE](https://no-cache.hubspot.com/cta/default/8302174/interactive-212252992321.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLIT6Mhu3gk58NiP04XDKfcX%2BzgV6NHEdQ2Rr9csm96gS%2FQP6I6C%2BmCbPR164bt2M9JOn4R7%2FwEPcLhA4%2BXO%2FGieJW%2F6qD0wYAaMm0lRpr0VDU60x3vScvn0zzLPZzF5Coj3VWmXLk0vfmdIz1AH2o9ICtknQiJyevdylhXaB5DTwgoqVzWfCmV7A4wVCUVv5h6vr2wE9uXjLWgdjP6bVKQ%3D&webInteractiveContentId=212252992321&portalId=8302174)

[ Manufacturing ](https://www.rayven.io/industries-and-roles/manufacturing-software)

**

[![MANUFACTURING](https://no-cache.hubspot.com/cta/default/8302174/interactive-185830583392.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLmhVqtAyZ1tEiKOxKhFec%2BxAgSE26lTgH6JDP0LG8gGsFCqXZuU4NjE0L0y0%2F2iI%2F3jyASd8QRUzo8nt%2BBg9ul%2F8QqCZCjns3tIjOQJ%2Bbz%2FXiN0pamdVUj3ZNP6RHH0kNrGxaEweOj8tNel7an17Gf3HgCswCYJFg9Aqz0SlNqTTbrOj52wv7SjsCTUGnNXnZS8bDRwx729hE%3D&webInteractiveContentId=185830583392&portalId=8302174)

[ Mining + Quarrying ](https://www.rayven.io/industries-and-roles/mining-software)

**

[![MINING + QUARRYING](https://no-cache.hubspot.com/cta/default/8302174/interactive-185830583441.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKx4NAubL0MtM0bNST7n5ha7wZr9anPSM5LK7TQ2A4wETjCAZGMsk1IR20gxuZIgG6Yd%2FaxzGkPKVpiOKLiUhkNdp70WUXr%2FMb0WYWam6lm%2Fkn8t0Oih7twC%2FEisBL%2F%2Fq2nQ1k4WdMQADVWGaDAq7AjPAQXnui5lfoMmi4z6nBEU%2B9yd%2BSTHe%2BaEPGBRKflMuzUzA%3D%3D&webInteractiveContentId=185830583441&portalId=8302174)

[ Oil + Gas ](https://www.rayven.io/industries-and-roles/oil-and-gas-software)

**

[![<p>OIL + GAS</p>](https://no-cache.hubspot.com/cta/default/8302174/interactive-212411106068.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLSgGbfB7UZxFE5kWWzwlY6CfTVADRdhuEya4ms6OlbCvuTwZUgcmTQ6HkDRON3eCyjQi09W%2FF3ofR2wNVf8HLmrLgxcBomAa7jEZrae4kSQ1zdOEKM9FSZo3U8Kj6c17DapZoq4u%2BnStak88Eny1ftEBnYZtOVRq52wd%2B%2FfMwwoBjNUtYE8v8HJ49ZKIldrqy2&webInteractiveContentId=212411106068&portalId=8302174)

[ Ports + Terminals ](https://www.rayven.io/industries-and-roles/port-management-software)

**

[![SUPPLY CHAIN&nbsp;+ LOGISTICS](https://no-cache.hubspot.com/cta/default/8302174/interactive-185825394810.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKIy3XU52cm0yacq7ytw4%2B3IXSgwgFwaObKJzLtezf0jHOw32O45uibWrM96O1FkgCTTXQ67bTA2C%2BTqGTj5j3BiWLcpt0n1dpJS2u0f64OKPWxLWlkFa4TvjTHuc7MqHYIcDVL14U0H8aFtZ9w1sIvb6yQOx39uZo6FMaNTPOLXl1tKUTGka%2BWEeGcP95pE7VBYIYfx4VTsw%3D%3D&webInteractiveContentId=185825394810&portalId=8302174)

[ Real Estate + Property Services ](https://www.rayven.io/industries-and-roles/real-estate-software-automation-ai)

**

[![REAL ESTATE + PROPERTY](https://no-cache.hubspot.com/cta/default/8302174/interactive-212252923295.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLrrlGO9S59RaukACY7XKYsxIZN3i9fA2n5elzAonyXQw99KHdMHf%2FZlsWbkVwAhnheXO06bO83kVr%2FJyHGXHLZg9HS1rGX6i6w2lP0m1kNkG76S0lwQEyM%2Ft5YIYXPFTXM%2FzLXz%2F5jYC9chVzbJKDcnVCpeZT6rfTObincK%2BFUt9uBMT6aL9Lk37syLGPIawq%2FrcNWdKESxUTvNyOwBK1LZklJvRA%3D&webInteractiveContentId=212252923295&portalId=8302174)

[ Retail ](https://www.rayven.io/industries-and-roles/retail-process-automation-ai-software)

**

[![RETAIL](https://no-cache.hubspot.com/cta/default/8302174/interactive-212198816260.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJ1FRWovk8l3nUWspwsy5zO1R9GDXRKpd4kzgPB2Q1SA3g2OMXHlbn3VQ8qUo35KLxw5SZ9NHVCQLdCsjmaKQ6gXfn5zOOj85b3JR0NdLXMOQpvYjTTz2PYVbfAmcwBEbc0Q1H8FgZhpC4FdGX33k%2FQMKuuZEW%2FAJknEgrFPkRyBhxFibev61yUS9pSzYe5djbhK9ECeQjEYppWweFep5zWqc1JRdWgXsQ%3D&webInteractiveContentId=212198816260&portalId=8302174)

[ Smart Communities + Local Government     ](https://www.rayven.io/industries-and-roles/smart-communities-local-government-software)

**

[![SMART COMMUNITIES](https://no-cache.hubspot.com/cta/default/8302174/interactive-185825394774.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLK5bcBtcrgyI9DMnZUR6EsaNsXKi8FyxbkTg8wtR72hkbl0wNOlckFHNVn45KOADSxLS6pdMqM%2FAFUnD835v3k%2BJP%2B8G28tiI%2BWNE9gx6skncukfyiEKGzcALT0RkuJbG2L5DkEStC307%2BUIbvDnnjB7rbOWR7WtleWgC7yomMvzMjLqdw%2BRUFZ3LW7mURJU5h0Y6%2B%2Bot1c6pPhH0BCITYm0qbFDkw%3D&webInteractiveContentId=185825394774&portalId=8302174)

[ Supply Chain + Logistics ](https://www.rayven.io/industries-and-roles/supply-chain-software)

**

[![SUPPLY CHAIN&nbsp;+ LOGISTICS](https://no-cache.hubspot.com/cta/default/8302174/interactive-185825394810.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKIy3XU52cm0yacq7ytw4%2B3IXSgwgFwaObKJzLtezf0jHOw32O45uibWrM96O1FkgCTTXQ67bTA2C%2BTqGTj5j3BiWLcpt0n1dpJS2u0f64OKPWxLWlkFa4TvjTHuc7MqHYIcDVL14U0H8aFtZ9w1sIvb6yQOx39uZo6FMaNTPOLXl1tKUTGka%2BWEeGcP95pE7VBYIYfx4VTsw%3D%3D&webInteractiveContentId=185825394810&portalId=8302174)

[ Water + Wastewater ](https://www.rayven.io/industries-and-roles/water-management-software)

**

[![WATER + WASTEWATER](https://no-cache.hubspot.com/cta/default/8302174/interactive-210017685433.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLK1Cl%2Fpyk%2Fkn%2FROsLubKonrawjxyoboKk43wi1jG2QdbXRHV3CB5o16FJi1F2av7Xtsx089oirOBsgi1zN%2Bo%2BZ1t0J4Ar85DrGzODpV%2F70iX7Yg0aMNT%2BBzjNMR3R7yW0dIDL3AjZhao1KDAcldV7GQxEWfU76e2L7VGAaVYoNfWwgry%2FpMX%2BnKO9SckAmy%2F7ByXbZtq1z0pzFDRAM%3D&webInteractiveContentId=210017685433&portalId=8302174)

[    → All Industries ](https://www.rayven.io/industries-and-roles)

**

[![Rayven is flexible. Our technology's built for industry + its many use cases.](https://no-cache.hubspot.com/cta/default/8302174/interactive-183790018105.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLK4Xtq4DRSESCV%2BnpUm2OyUZBeFGc4w%2B4SAPtbtXW3P1PZqCWS%2FBMUee%2B0cca%2FuImdEAzDBd9xijwfe5aW%2BhqUyNizvilZWno87onv7ZpvlyXprythdmCJkVUsZ08mXJqilIkltG1kkcUizD2uDYdaIwyt6N1%2FIrYOG3a1P03WPRA%3D%3D&webInteractiveContentId=183790018105&portalId=8302174)

### Job Roles

[ Digital Teams ](https://www.rayven.io/industries-and-roles/ai-for-digital-teams)

**

[![Unite Ops data, deliver real-time intelligence + get custom apps with AI capabilities.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185785618741.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKLE8d5jdJCNEAwEB4dEvKaQWYdyOpPmzj%2Bwm3mPHRHid5EekuzLuyuCmOVnL8iMyzXgZhYAYikpa%2FEoa8m4hsyC8kXlYm2qbGpkqQShUHVI%2BecSQ5tlzEIqPuOeovM829SjtSS1AaOpLUx%2FSDfsCsBCHoDC1f6kWmzE67jgJMt%2BWomVxfibeUwaS5kZg%3D%3D&webInteractiveContentId=185785618741&portalId=8302174)

[ CIOs + IT Teams ](https://www.rayven.io/industries-and-roles/cios)

**

[![Get custom operational systems + data solutions without the IT headache.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185786401415.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJ%2Bo7%2FEWWu2EbNHBZ3dd%2B%2FlMvPsshsYy328FlMrLCpVqve2Ea2hGhCHfzNBs%2Bj4gLUEAlYpUs8yH3wsmoe%2FqJgzlYzUpkZ38nDWtgXMQrHQN9vj5zoj7fwZily7613ylwEr4NjDCnGVVGgafGj3mLu4b8Q1Io6tc%2FCGu6yk&webInteractiveContentId=185786401415&portalId=8302174)

[ Ops Teams ](https://www.rayven.io/industries-and-roles/ai-for-operations)

**

[![Reduce manual work, spot issues earlier + add real-time intelligence, anywhere.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185785618782.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLKnhwqBeSE1CqjqUDCjLJjbpNtabnGurmDi0zlMB0wafxHgbkS6XewswSvn8NFMhfRZQqzNiicdGcKDN29XT1m8%2FDDDxFy0ZEPDt60Sdm6X2JdMn7WHyF%2FAS5rX0TEHL5ZnFbSNZ97rdoDFWsmN6v9FYdM4KsmkZ%2Bm6TN8BJq%2BQF7TE3b6WXH9TZw%3D%3D&webInteractiveContentId=185785618782&portalId=8302174)

[ Data Teams ](https://www.rayven.io/industries-and-roles/for-data-engineering-platform)

**

[![Ingest, transform + orchestrate real-time data pipelines, dashboards, apps - anything!](https://no-cache.hubspot.com/cta/default/8302174/interactive-194116561808.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLIKcb1ffAwc5Uv1%2FHciPRMpH2nd1WnWYsFMUJjQg8pauLjV3LfYcyo8GAtAXZPT3amPuY9duKVB9eW5kUcjUWuID3QQi5s0F2w2P6imExWRT6ErUyYYwhygL%2FwMzz5klIx1e%2Be8fe3hrGbZY0JCrxNv9%2Byp29o43n6uvvHpdXhXFs%2BnTK0xF1yjlBVa0A%2BbQkRGstcbgw%3D%3D&webInteractiveContentId=194116561808&portalId=8302174)

[ Senior Management ](https://www.rayven.io/industries-and-roles/senior-management)

**

[![Improve real-time transparency, decision-making + empower your people to improve.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185785618812.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLLBG3Va8rcXDGzU2rIiHWRIKkZYl%2FuPpeYn%2BNeJSyqmUUlyrex6ioXmriX8TWR3r51jk33hthVrZV8BKidhwmJ8IOu16rO7guhue%2FkH3kXbm3f%2BfYcMoyhNkW%2FNS%2Bj8x1uk4%2FDFSyPtvCKvKblidwBirVarmot0%2B4fXKUygjnuYvWIXCf68idowEw%3D%3D&webInteractiveContentId=185785618812&portalId=8302174)

[ Services ](https://www.rayven.io/services)

**

### Overview

[ Services Overview           ](https://www.rayven.io/services)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Enterprise Services ](https://www.rayven.io/services/enterprise-application-development)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

### Set Engagements

[ Agentic AI ](https://www.rayven.io/services/agentic-ai)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ AI for Accountancy ](https://www.rayven.io/services/ai-accounting-engagement)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ AI for Financial Services ](https://www.rayven.io/services/ai-financial-services-engagement)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ AI for Government + Agencies ](https://www.rayven.io/services/ai-government-engagement)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Asset Management ](https://www.rayven.io/services/asset-management-engagement)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Custom Software for Industrial Services ](https://www.rayven.io/custom-software-industrial-services-engagement)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Execution Gap ](https://www.rayven.io/services/execution-gap)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Industrial IIoT ](https://www.rayven.io/services/industrial-iiot)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Partner ](https://www.rayven.io/partners)

**

### Overview

[ Partner Home ](https://www.rayven.io/partners)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Become a Partner ](https://www.rayven.io/partners/become-a-partner)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ White Label Applications      ](https://www.rayven.io/partners/white-label-solutions)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Partner Directory ](https://www.rayven.io/partners/directory)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

### We Partner With

[ MSPs ](https://www.rayven.io/partners/msps)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ IoT Devices + Hardware ](https://www.rayven.io/partners/iot-hardware-vendors)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Consultancies ](https://www.rayven.io/partners/specialist-consultancies)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Industrial Automation ](https://www.rayven.io/partners/industrial-automation-scada)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ OEMs ](https://www.rayven.io/partners/industrial-oems)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Environmental / ESG ](https://www.rayven.io/partners/environmental-esg-monitoring)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Integrators ](https://www.rayven.io/partners/systems-integrators)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Connectivity + Telcos ](https://www.rayven.io/partners/connectivity-providers)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Inspection / NDT ](https://www.rayven.io/partners/inspection-asset-integrity)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Resources ](https://www.rayven.io/blog)

**

### Library

[ ALL ](https://www.rayven.io/blog)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Articles + Blogs ](https://www.rayven.io/blog/tag/blogs)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Brochures + eBooks ](https://www.rayven.io/blog/tag/brochures-ebooks)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Case Studies ](https://www.rayven.io/case-study)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Readiness Assessment           ](https://www.rayven.io/tools/readiness-assessment)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Webinars ](https://www.rayven.io/blog/tag/webinars)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

### Our Company

[ About Rayven ](https://www.rayven.io/about)

**

[![Learn more about Rayven, our mission + history.](https://no-cache.hubspot.com/cta/default/8302174/interactive-183792126777.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLJY26FVa7GqU7NLpNmoeVPPWNs5iElJvp7xyIPUu2FVUuUCdKVReYqgs%2FOIxHR%2BvTMePHhjsMuUMVvuZXPc59EGsO6iJ5cDBCQw%2BSFyzPjjnBIrMVG4QUVoF5taFeJOQ4bNPHMxvCBP5DQESBj%2B7SIuxTDOG5tzwuPCBMbfNbqmRQ%3D%3D&webInteractiveContentId=183792126777&portalId=8302174)

[ Contact Us ](https://www.rayven.io/contact)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Knowledge Base ](https://insights.rayven.io/knowledge)

**

[![Talk to us to find out how we can help you fast + affordably.](https://no-cache.hubspot.com/cta/default/8302174/interactive-185823046841.png) ](https://www.rayven.io/hs/cta/wi/redirect?encryptedPayload=AVxigLICcdvfczlhm9WjZFlLcscgGvXU3vXcX4cb8VCKYR%2FCOnv4kvs0RiV6wz1E%2BlKpqjQYFY6qoe%2B2Wsy3Hifiq34MpnPuopYs1onjizSraeHmTw8Z%2BInJkW57ncb%2BQIq0zzzwXSaWqakfhHlq8eJVpIhVaB0mJVzKMmSPfYdFGddk&webInteractiveContentId=185823046841&portalId=8302174)

[ Media Coverage ](https://www.rayven.io/blog/tag/media-coverage)

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Media Coverage

# Inside Small Business: Artificial Intelligence vs Machine Learning - Why you need to know the difference

 Paul Berkovic, 16 December 2024

Inside Small Business Article 16-Dec-24 | Rayven

4:17

By Paul Berkovic, Co-Founder and CCO, [Rayven](https://www.rayven.io/)

![Inside-Small-Bus](https://www.rayven.io/hs-fs/hubfs/000%20-%20Rayven/Rayven%20Website%20Images/2024/PR/Inside-Small-Bus.png?width=524&height=292&name=Inside-Small-Bus.png)As a small-business owner, it can be understandably hard to wrap your head around the nuances of new technologies. This is particularly true when it comes to technologies that are overhyped - see Artificial Intelligence (AI).

Whilst most of us are becoming familiar with AI in our day-to-day lives - from Siri and ChatGPT to Microsoft 365 Copilot - when it comes to implementing it across our organisations, it’s critical to understand what AI is, how it intersects with other concepts, and whether it’s actually going to help you meet your goals. This clarity will help you avoid confusion and support you to make the right investment decisions for your business.

## Differences and misconceptions

AI and Machine Learning (ML) are two terms that are often used interchangeably. ML is a subset of AI and, actually, when we’re generally discussing AI today, we’re really talking about Generative AI (GenAI) - another subset of the broader AI field.

GenAI mimics how humans behave via a large language model (LLM) that’s been trained on all the data available on the internet to deliver responses, whilst ML involves using specifically-designed algorithms for a particular purpose that are directed to analyse specific data sets. GenAI is (in nearly all circumstances) a generalist, whereas ML is used to draw specific statistical insights and predict outcomes from curated data sets.

The aim of GenAI is to use LLMs to solve a multitude of complex problems, whereas ML is used to learn from specific data to predict and/or improve the performance of a specific task. For example, you can ask ChatGPT to give you a meal plan for quick healthy dinners or plan a trip to Lisbon; it uses logical, human-like thinking to provide answers that fit the question.

This is in contrast to how Google Maps uses ML to analyse real-time traffic conditions to provide the best driving route and predict an estimated arrival time. It has learnt from millions of data points it has collected over time to make that specific prediction - ask for a Carbonara recipe, and it wouldn’t know where to start.

You may also have heard of the concept of ‘hallucinations’ within AI, where models will make up plausible answers to questions with no evidence to support them. This only applies to GenAI - ML is based on hard and fast data. This doesn’t mean ML predictions will be correct, but it will learn from deviations and correct future forecasts in line with them.

## Avoiding the rabbit hole

The reality is that the pervasiveness of AI in business has been incredibly overhyped. A survey from Riverbed found that in the retail industry, 95 per cent of leaders consider AI a top priority at the C-Suite level, yet only 40 per cent feel fully prepared to implement AI initiatives presently. There are also reports of many high-profile AI projects being cancelled, with more than 80 per cent of AI projects failing.

These findings indicate that organisations are rushing into AI without really knowing where to start, how to implement it effectively and the tangible benefits it will bring to day-to-day operations. For example, to improve an inventory management strategy, ML-based systems can help analyse sales data in order to predict future sales trends based on a business’ own data (not general sets) that allow them to automatically adjust stock levels. This problem doesn’t need huge investments into complex GenAI technologies because, in all likelihood, they aren’t going to deliver the benefits sought.

Organisations shouldn’t simply jump on the newest and shiniest thing. It’s important to understand AI technologies and create a strategy based on realistic outcomes, rather than lofty promises, and make investments accordingly.

 

If you'd like to find out more about how the [Rayven Platform](https://www.rayven.io/rayven-platform) can help you to conquer these challenges, fast - all without having to change or update your current technologies - please [book a demo](https://www.rayven.io/contact) and get some free, custom advice from one of our experts.

This article was featured on Inside Small Business [here on 16-Dec-24.](https://insidesmallbusiness.com.au/technology/digital/artificial-intelligence-vs-machine-learning-why-you-need-to-know-the-difference)

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Media Coverage

## [RetailBiz: How retailers can capitalise on real-time data](https://www.rayven.io/blog/how-retailers-can-capitalise-on-real-time-data)

 By Paul Berkovic, Co-Founder and CCO, Rayven[Read More](https://www.rayven.io/blog/how-retailers-can-capitalise-on-real-time-data)

<https://www.rayven.io/blog/ai-month-industry-leaders-discuss-opportunities-and-challenges>

Media Coverage

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<https://www.rayven.io/blog/companies-are-failing-at-real-time-data>

Media Coverage

## [Ticker TV: Companies are failing at real-time data](https://www.rayven.io/blog/companies-are-failing-at-real-time-data)

 Contributor: Paul Berkovic, Co-Founder and CCO, Rayven[Read More](https://www.rayven.io/blog/companies-are-failing-at-real-time-data)

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