Contributor: Paul Berkovic, Co-Founder and CCO, Rayven
Incorporating sustainable practices into your business isn’t just a trend - it’s quickly becoming essential for staying relevant in today’s market.
Imagine your business reducing costs, attracting more loyal customers, and playing a key role in saving the planet - sounds like a win-win, right? Consumers are becoming more eco-conscious, and they’re looking to support businesses that share their values. By adopting sustainable practices, you’re not only helping the environment but also giving your brand a much-needed facelift. Plus, many green practices actually lead to cost savings in the long run, from cutting energy consumption to reducing waste.
But don’t worry - going green doesn’t mean overhauling your entire operation overnight. Sustainability can be incorporated step by step, in ways that are easy to manage, and fun to implement! Whether it’s swapping out plastic for more eco-friendly packaging, tweaking your supply chain, or going digital to reduce paper waste, there are countless small changes that can have a big impact.
In this edition of Let’s Talk, our experts break down some creative, actionable ways to make your business more sustainable, showing you how these green choices can give you an edge in a competitive marketplace.
Let’s Talk.
Paul Berkovic, Co-Founder and CCO at Rayven
“One of the most important tools an organisation has to improve sustainability is their own data.
“Using real-time data to inform ESG is something that needs to be taken as seriously as it is for informing production data. If a factory owner only looked at production data once per year and made business decisions based on it, there would be chaos. The same goes for ignoring ESG data for months on end.
“For example, a business looking to reduce its energy consumption in its factory needs access to real-time data to help it make more informed decisions about its usage. If you only look at your energy data once a quarter, then you’ve already missed out on opportunities to improve your environmental footprint.
“Using real-time data is an important way for organisations to properly track their sustainability practices and help to improve their overall ESG performance.”
If you'd like to find out more about how the Rayven Platform can help you to conquer these challenges, fast - all without having to change or update your current technologies - please book a demo and get some free, custom advice from one of our experts.
This article was featured in Dynamic Business here on 4-Dec-24.