HubSpot integration that reaches the systems other tools can't.
Connect HubSpot CRM to your ERP, accounting, ops + AI in real-time.
The integration Zapier + Workato can't deliver beyond SaaS-to-SaaS, at a fraction of MuleSoft + Boomi cost - plus AI Data Fabric, MCP, automations + custom apps on top.
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Live demo · Claude querying HubSpot + ops via Rayven MCP
Trusted by 240+ teams across Australia + globally
HubSpot is brilliant at what it does. Useless at everything else your customer data needs to touch.
The deal lives in HubSpot. The invoice lives in your accounting platform. The stock lives in your WMS. The product telemetry lives on the device. The forecast depends on all of them - and nothing talks to each other in real-time. The integration tool you've already tried probably can't fix it.
SaaS-to-SaaS. Useful, until it isn't.
Connectors for HubSpot, Slack, Salesforce, Mailchimp + a thousand other SaaS apps. Cheap + fast for the easy half of integration. Where they hit a wall:
- ERP + accounting on-premise or behind a firewall
- WMS, manufacturing + fulfilment systems
- IoT, OT, SCADA, machine + sensor data
- Legacy databases, file shares, FTP feeds
- No AI-ready data layer; no MCP; no custom apps
SaaS + ERP + IoT + OT + legacy + AI. One platform.
The integration platform built for what other tools can't (or won't) reach - plus an AI data fabric, MCP server + app builder layered on top. Australian-priced.
- HubSpot + every ERP, accounting + WMS system
- IoT, OT, SCADA, PLC, sensors, machine telemetry
- Legacy SQL, files, FTP + custom-built connectors
- Real-time bidirectional sync, tier-aware + rate-limit-safe
- AI Data Fabric, MCP, automation + custom apps included
HubSpot automations that touch every system you run.
Six examples of what Rayven customers run on HubSpot + integrated systems. Built in weeks, not months.
Closed-won to invoice, automatically
Closed-won deals create invoices in your accounting or ERP in real-time. No month-end reconciliation between sales-claimed revenue + finance-booked revenue.
Deals trigger operational work
New customer deals create work orders in your WMS, manufacturing + fulfilment systems. Operations starts the moment the deal closes - not after the spreadsheet handover.
Live account engagement, on the record
Stream product usage, IoT telemetry + backend signals into HubSpot records as they happen. CSMs + AEs work from live account intelligence, not lagging exports.
Bidirectional customer data sync
Customer records, addresses + contract data sync bidirectionally between HubSpot + your finance or ERP customer master. One customer record across the business - no duplicate-account chaos.
HubSpot data, AI-ready
Marketing + sales data streams into Rayven's AI data fabric - ready for forecasting, lead scoring, churn modelling + agentic workflows. No batch ETL delays.
Unified customer view, beyond CRM
One portal showing HubSpot account + accounting balance + open service tickets + IoT product health + contract status. Built on Rayven - no separate BI tool.
Integration is the start. Here's what comes with it.
Rayven isn't just a HubSpot connector. It's the operational software platform underneath - so once HubSpot is connected, four more capabilities come online by default.
AI-ready data layer (AI Data Fabric)
HubSpot data joined with ERP, IoT + legacy - contextualised, unified + structured so AI models, agents + tools can use it without ETL prep work. Learn more →
Live AI access (Rayven MCP)
Claude, ChatGPT + Gemini get live, governed access to HubSpot + every other connected system. Your AI stops guessing - cites real HubSpot records + numbers. Learn more →
Automation + AI agents
Workflows + AI agents act on HubSpot data without human intervention - escalate at-risk accounts, trigger operational work, auto-update forecasts, draft customer comms. Learn more →
Custom apps + portals
Unified customer portals, sales-ops dashboards, mobile field apps, partner portals - built on top of integrated HubSpot data. No separate BI tool, no separate dev stack. Learn more →
All on top of your existing stack. No rip + replace. HubSpot stays HubSpot. Rayven works on what you've already built. Specifically tuned for HubSpot's tier limits + two-way sync engine.
The five-layer operational platform your HubSpot integration runs on.
Integration is one layer of Rayven. Data, execution, presentation + governance are the other four - all delivered as one platform on one commercial.
Pick the right tool for your stack.
HubSpot integration looks different at every scale. Honest comparison of the four common paths - Rayven only wins on some of them.
The integration is the easy bit. The platform + team behind it is the difference.
Platform + team. One commercial.
Not five vendors stitched together. Rayven is the platform AND the Australia-based expert team that scopes, builds + supports it. One commercial. No licence stacking, no finger-pointing.
Built for HubSpot's tier limits.
Rayven respects HubSpot tier limits + API quotas natively. Two-way sync via webhooks + change-tracking endpoints; custom-object + property-level permissions handled cleanly across Starter, Pro + Enterprise tiers.
We stay after go-live.
No handoff. No disappearing. Rayven is a long-term partner when your HubSpot evolves, your stack changes, or you push further. 24/7 support. Same team, same platform, same commercial.
Built here. Delivered here.
Australian-built, Australian-delivered. Deploy as cloud, private cloud or sovereign-hosted for government + regulated workloads. Your HubSpot data, your residency, your rules.
The questions HubSpot admins, RevOps + IT ask first.
If you're evaluating Rayven for HubSpot integration, these are the things worth knowing before booking a call.
The 30-minute call covers
- Your HubSpot + connected stack today
- What's reachable + which systems to bring in first
- Live walkthrough of Rayven against your scenario
- Time, scope + delivery estimate
- Honest read on whether Rayven's the right fit
What is HubSpot integration?
HubSpot integration is the practice of connecting HubSpot CRM - and the marketing, sales + service hubs on top - to the rest of your business stack: ERP, finance, operations, IoT + AI. Rayven delivers HubSpot integration as part of an AI data fabric, not as a single-purpose connector.
How is Rayven different from Zapier, Workato, MuleSoft or Boomi?
Zapier + Workato are best-in-class for SaaS-to-SaaS. MuleSoft + Boomi are enterprise iPaaS - powerful but expensive. Rayven wins on two axes: it reaches systems they can't (OT, SCADA, IoT, machine telemetry, legacy databases); + it's significantly cheaper than enterprise iPaaS while covering enterprise scenarios. Plus Rayven goes beyond integration - AI data fabric, Rayven MCP, automation + custom apps on top.
What systems can Rayven connect HubSpot to?
600+ pre-built connectors covering ERP (NetSuite, SAP, Workday, MYOB, Oracle), accounting + finance, WMS, CMMS, manufacturing systems, IoT (OPC-UA, Modbus, MQTT, Kafka), SCADA + PLC, data warehouses, files + custom APIs. If a connector doesn't exist, Rayven builds it + you keep it.
How long does HubSpot integration take with Rayven?
Most HubSpot integrations go live in 2 to 12 weeks. Platform average is 3 weeks to first working solution. A HubSpot-to-accounting flow runs 2 to 3 weeks. A full operational sync involving ERP, WMS + AI runs 6 to 12 weeks. DIY, done-for-you + hybrid delivery available.
Does Rayven replace our existing iPaaS, or work alongside it?
Either. Rayven happily sits alongside MuleSoft, Boomi, Workato + Informatica - typically taking on the systems they can't reach or the cost-sensitive workloads. For teams looking to consolidate, Rayven can replace existing iPaaS entirely - 70% pre-built + 30% configured, one commercial, no licence stacking.
Real-time or batch sync?
Real-time bidirectional. Rayven uses HubSpot's REST API + webhooks for live, two-way sync - so changes flow in seconds, not on a 15-minute or hourly schedule. Tier-aware rate limiting + bulk operations handled natively at high volume.
What does Rayven do beyond connecting HubSpot to other systems?
Integration is the start. The same Rayven platform turns connected HubSpot data into: (1) an AI data fabric - contextualised, AI-ready data; (2) live AI access through Rayven MCP - Claude, ChatGPT + Gemini query HubSpot directly; (3) workflow automation + AI agents acting on HubSpot data; (4) custom apps + operational portals on unified data. All on top of your existing stack - no rip + replace.
Is our HubSpot data secure with Rayven?
Role-based access on every record. Every API call + AI query logged with user identity, timestamp + data accessed. AES-256 at rest, TLS in transit. SSO, SAML 2.0, Active Directory. Australian-built, Australian-delivered with sovereign deployment available - your HubSpot data stays in your environment + jurisdiction.
What are the technical specifics of HubSpot integration with Rayven?
Rayven uses HubSpot's REST API v3 + webhooks for real-time bidirectional sync, with full support for contacts, companies, deals, tickets, products + custom objects. API tier limits (Starter, Pro, Enterprise) are respected natively - Rayven shapes call patterns + token budgets to the tier in use, so high-volume integrations don't trip daily or burst quotas. Property-level + role-level permissions are preserved across sync. Webhook subscriptions + change-tracking endpoints drive event-based flows; bulk endpoints handle large historical syncs. OAuth 2.0 + private-app token authentication. Associations + custom association labels mapped natively. HubSpot's two-way sync engine + Operations Hub field mappings are respected, not duplicated. Validated against Marketing, Sales, Service + Operations Hubs on Pro + Enterprise tiers.
HubSpot + AI integration.
In weeks, not months.
Book a 30-minute call. Walk away with a tailored plan - what's reachable, what to bring in first, time + scope.