MARKETING AUTOMATION INTEGRATION · AI-READY

Marketing automation integration that connects every campaign system + every revenue workflow.

Real-time lead scoring, AI-led segmentation, attribution that ties back to revenue - connected to your CRM, data warehouse, product analytics + customer success stack.

240+

deployments live

1,228+

fast-track connectors

3 wks

average deploy

2-12

weeks to live

Get my MA integration plan → Talk to us

★★★★★5/5 · 140+ reviews Australian-built 99.9% platform uptime

YOUR MA PLATFORM

Salesforce Marketing Cloud Account Engagement

+ 12 more MA platforms · scroll down to find yours ↓

AI-READY

Live demo · Claude querying marketing data via Rayven MCP

Which campaigns this quarter contributed to closed deals? What’s our true cost-per-MQL by channel?

7 campaigns contributed to 23 closed deals - $1.2M pipeline. Cost-per-MQL: paid search $182, content $94, webinar $61. Top performer: Q3 ABM nurture series - 4.2x pipeline ROI. 3 campaigns have zero closed-deal attribution.

MA Platform CRM Finance

Trusted by 240+ teams across Australia + globally

PICK YOUR MA PLATFORM

Pick your marketing automation platform. See exactly how Rayven connects it to your stack.

Whatever marketing automation platform your team runs on, Rayven integrates it - then makes the campaign + lead data inside AI-ready, live-queryable via MCP, + actionable through custom portals, dashboards + agents. Click yours below.

HubSpot Marketing Hub

Adobe Marketo Engage

Mailchimp

Salesforce Marketing Cloud Account Engagement

Zoho Marketing Automation

We integrate with anything.

Custom MA platforms, legacy email systems, in-house lifecycle tools - Rayven’s Australian team builds the connector. Talk to us →

THE REALITY

Every marketing automation platform hits the same wall: connectivity to CRM, product data + the systems that close revenue.

MA platforms were designed to run campaigns - not to feed AI agents, drive live lead scoring across the whole stack, or expose real-time lifecycle data to CRM, finance + product analytics. The gap widens every time a new channel, region or entity joins the operation.

Campaign data never reaches the systems that close revenue.

Your MA platform holds the engagement, lead scores + journey state. CRM, finance, product analytics + customer success read stale or hand-keyed data. MQL-to-SQL handoff drops context; attribution stops at the form fill.

AI + agents can’t see the lifecycle.

Real-time lead scoring, AI-led segmentation + next-best-action need live access to behaviour, product usage + revenue signals. Nightly list exports + reporting dashboards keep AI agents out of the journey.

Every new channel means another point-to-point sync.

CRM, product analytics, ad platforms, the data warehouse + customer success each ship their own connector. Built one-by-one, MA integrations break on field changes + can’t scale across brands, regions or entities.

Rayven is operational software

for an AI-powered world

YOUR WORLD

THE RAYVEN PLATFORM

YOUR OUTCOMES

SCADA + OT

Databases (SQL, NoSQL)

Streaming Feeds

IoT + Edge Devices

Real-time Telemetry

Files + Documents

ERP + CRM Systems

APIs + Webhooks

SECURED PERIMETER

01INTEGRATIONAI

Connect anything, in + out

02DATAAI

Store, structure + serve

03EXECUTIONAI

Decide, automate + act

04PRESENTATIONAI

Show, ask + interact

05SECURITYAI

Protected, governed, hosted

Real-Time Dashboards

Conversational AI

Mobile + Web Apps

People + Approvals

AI Agents

Predictive AI + ML

Machine Control

Alerts + Notifications

Reports + Data Exports

API + Webhook

BEYOND INTEGRATION

Integration is just the start with Rayven, here’s what comes with it.

Rayven isn’t just a marketing automation connector. It’s the operational software platform underneath - so once your MA platform is connected, four capabilities come online by default.

AI-ready marketing data (AI Data Fabric)

Every MA platform, CRM, product analytics tool, ad platform + data warehouse unified into a real-time AI data fabric. Live lead scores, campaign attribution + lifecycle stage without batch delays or manual roll-ups.
See the AI Data Fabric →

Live AI access (Rayven MCP)

Claude, ChatGPT + Gemini get live, governed access to your campaign + customer data. Query pipeline contribution, flag at-risk segments + answer attribution questions against your real-time data - not a nightly export.
See Rayven MCP →

Automation + AI agents

MQL-to-SQL handoff with full context, closed-loop attribution to revenue, AI-led segmentation + lifecycle journeys triggered by product + commerce events - all running automatically on live marketing data.
See Automation + AI agents →

Custom apps + portals

Marketing performance dashboards, RevOps attribution portals, lifecycle health views + campaign reporting apps - built on your unified marketing data. Every Rayven customer who runs MA integrations ends up here.
See custom apps + portals →

All on top of your existing stack. No rip + replace. Your MA platform stays your MA platform. Rayven works on what you’ve already built.

NOT READY FOR A CALL YET?

Get a free marketing automation integration plan in 30 minutes.

A focused session with Rayven’s Australian team. Bring your MA platform + the systems you want it connected to. Walk away with a tailored plan - what’s reachable, what to bring in first, time + scope.

Honest read on whether Rayven’s the right fit
Live walkthrough against your stack + scenario
Tailored MA integration + AI plan, emailed after
No-obligation - we’ll tell you if it’s not for you

Get my free plan → Avg call: 23 mins

What you walk away with

✓

Connected-system inventory

Every system in your MA stack mapped to the right Rayven integration layer.

✓

Use-case shortlist

3-5 highest-leverage automation + AI use cases for your demand gen + lifecycle ops.

✓

Time + scope estimate

Honest 2-12 week range, with what fits inside each phase.

✓

Delivery pathway recommendation

DIY, Done-for-you or Hybrid - based on your team + timeline.

Why Rayven costs less than enterprise solutions.

Businesses of all shapes and sizes need powerful systems, but not the cost and chaos that come with traditional enterprise software.

Rayven delivers the same outcomes as multiple, expensive enterprise technologies, but with a radically lighter footprint + much, much faster.

Speak to us today to find out more.

Everything you need in one platform.

Integration, storage, data processing, automation, AI + apps: one platform.

We own, build + run our own technology.

No resellers or third-party mark-ups; new capabilities are aligned to you.

Delivered for you by our specialists.

We design, build, deploy + support - no need for developers or consultants.

Start small then scale, infinitely.

Start small, expand across sites + teams without engineering or lock-in.

FAQS

Frequently asked questions about marketing automation integration.

What marketing automation platforms does Rayven integrate?

Rayven integrates every major marketing automation platform including HubSpot Marketing Hub, Adobe Marketo Engage, Mailchimp, Salesforce Marketing Cloud Account Engagement, Klaviyo, ActiveCampaign + 12 more. Rayven also connects legacy + custom platforms via REST, GraphQL, webhooks, ODBC, file + database integration.

How long does marketing automation integration take with Rayven?

Most MA integrations go live in 2-12 weeks. A single MA-to-CRM or MA-to-warehouse flow runs in 2-3 weeks; a full closed-loop attribution + AI-segmentation fabric across CRM, product analytics + finance typically takes 6-12 weeks. Choose DIY, done-for-you or hybrid delivery - all three come with Australian-based expert delivery.

Is Rayven a connector platform or something more?

Rayven is an AI data fabric - much more than a connector platform. While Rayven includes 1,228+ fast-track connectors for MA platforms, CRM + ERP, the platform also delivers real-time data processing, workflow + AI execution + the ability to build custom marketing apps, agents + portals on your unified data. See the Rayven Platform for the full picture.

Can Rayven connect our MA platform to CRM, the data warehouse + product analytics?

Yes. Rayven’s integration layer connects MA platforms bidirectionally with CRM, data warehouses, product analytics, ad platforms, customer success + finance. Lead scores, segments, engagement events, UTM + lifecycle stage flow in real-time - no nightly exports, no manual roll-up. Multi-brand + multi-region estates reconcile via Rayven’s customer-master layer.

How does Rayven handle security + data residency for marketing data?

Rayven runs encryption at rest + in transit, granular access control, full audit logging + supports Australian sovereign hosting. Customer, consent + engagement data stays inside your chosen data residency boundary. Role-based controls + suppression-list governance extend to field level. See security, governance + hosting for the full set of controls.

What’s the difference between Rayven + a traditional iPaaS like Zapier or Workato?

Tools like Zapier + Workato move records between two systems on a trigger. Rayven is an AI data fabric - it integrates, stores, processes + executes on marketing data in real-time, then lets you build apps, agents + AI on top. Rayven is what you reach for when MA integration must drive live lead scoring, segmentation + attribution across CRM, product + finance - not just keep two tools in sync. Read more in how Rayven works.

Rayven is loved by IT, Digital, Ops... everyone.

Rated 5/5 based on over 140 reviews across SourceForge, Capterra, GetApp, Software World, DEVPOST, and G2.

‘Easy IoT solutions.’
‘A practical solution
for connecting our
machinery and data.’
Etiko, CEO, Machinery
‘Fast, reliable, and
developer-friendly.’
Chloe, IT
‘Allows us to deliver
a remarkable number
of different energy
and IoT solutions.’
Gavin, CEO
‘A more user-friendly
alternative, eliminating
the heavy setups.’
‘A versatile low-code
platform that
really delivers.’
Marof, Outsourcing
‘The best balance
of no-code simplicity
and dev flexibility.’
Alexander, Developer

‘Switch to code when
needed is incredibly
useful.’
‘A true all-in-one
platform for
IT Teams.’
Margarita, IT Consultant
‘Rayven helps us
move from idea
to execution fast.’
James, Mechanist
‘We see Rayven as
a key part of our
digital transformation.’
Rob, CEO
‘Incredible for
monitoring our critical
medical storage.’
Tami, Pharmaceuticals
‘Fast automation, great
for fraud and
risk management.’
Frank, Risk Manager, Insurance
‘A powerful all-in-one
platform for building apps
and automations.’

Give AI agents all your data.

Sectors

Job Roles

Overview

Set Engagements

Overview

We Partner With

Library

Our Company

Marketing automation integration that connects every campaign system + every revenue workflow.

Pick your marketing automation platform. See exactly how Rayven connects it to your stack.

Every marketing automation platform hits the same wall: connectivity to CRM, product data + the systems that close revenue.